90% of Denver Plastic Surgeons Are Invisible to AI. Not a Single Practice Was Visible Across All Three Models

Executive Summary

We scanned 50 plastic surgery practices in Denver, Colorado across three leading AI platforms: ChatGPT, Gemini, and Claude. The results are dramatic: 90% of practices are entirely invisible to AI, and not a single practice appeared across all three models.

5 out of 50 practices appeared in at least one AI response. No practice appeared across all three models.

Methodology

This study is based on structured AI visibility scans conducted in March 2026.

• Sample: 50 plastic surgery practices in Denver, Colorado (top 50 by Google review count)
• Sourcing: practices identified via Google Places API, deduplicated by domain and confirmed for active web presence
• Models tested: ChatGPT, Gemini, and Claude
• Prompts: natural-language questions about Denver plastic surgery services (see below), with no prompt engineering or specialty modifiers
• Scoring: each practice received a visibility score (0-100) based on appearance frequency, mention quality, and cross-model consistency

The Questions We Asked AI

We crafted questions that mirror how real patients search for plastic surgery, whether they are exploring cosmetic options, preparing for a consultation, or simply comparing practices across the Denver metro.

Every prompt was sent to all three AI platforms exactly as written. Responses were analyzed for specific practice and surgeon mentions, recommendation context, and level of detail.

Overall Visibility Findings

Appearance Rate by Model Count

Of the 50 plastic surgery practices tested, here is how many appeared in AI responses:

45 practices (90%) were completely absent from AI. Three appeared in just one model. Two practices were recognized by two models. Strikingly, not a single practice appeared in all three models.

How Each AI Model Sees the Market

The most dramatic finding of this scan is the significant divergence between models. ChatGPT and Claude each recognized 3 practices, while Gemini recognized only 1:

ChatGPT and Claude each recognized 3 practices from our sample. Gemini mentioned just 1. The Center for Cosmetic Surgery was the only practice to appear in both ChatGPT and Gemini.

Visibility Score Distribution

With an average score of 3/100, plastic surgeons score higher than roofers (3) but still face widespread invisibility. The distribution shows a clear split between the small group of visible practices and the large invisible majority.

Most Visible Practices

The top 5 practices by visibility score:

Even the highest score (50/100) falls short of what we have seen in other industries where top practices scored 64 or higher. This suggests that while more plastic surgeons are visible, no single practice has achieved dominant AI recognition across all platforms.

Google Reviews Have No Impact on AI Recommendations

The pattern we have documented across every industry holds true here as well: Google review counts have no bearing on whether AI recommends a plastic surgery practice.

Multi-Model Disagreement

With a 100% disagreement rate, the three AI models each gave patients an entirely different picture of Denver plastic surgery. This is especially significant because one model had nothing to say at all.

ChatGPT and Claude each mentioned 3 practices, with Denver Plastic Surgery and Aesthetics being the only overlap. Gemini mentioned just 1 (The Center for Cosmetic Surgery). For patients researching plastic surgery, the AI platform they choose fundamentally shapes which surgeons they discover.

Competitive Density

Across all AI responses, we identified 38 unique practices and surgeons mentioned by at least one model. This is the highest competitive density of any industry we have scanned, reflecting the broader awareness AI has of the plastic surgery field.

Most Frequently Recommended

Denver Plastic Surgery led all recommendations with 124 mentions, followed by Colorado Plastic Surgery Center at 75. The competitive field is more concentrated than in our other scans, reflecting fewer practices breaking through to AI awareness.

AI’s Narrow Lens

According to industry data, there are approximately 250 plastic surgery practices and surgeons operating in the Denver metro area. Across all AI responses in this study, the models collectively referenced 38 unique names.

What This Means for Plastic Surgeons

The data reveals both challenges and opportunities:

• 90% invisibility is the norm. Only 5 practices out of 50 appeared in any AI recommendation at all. The vast majority of Denver plastic surgeons are completely unknown to AI.
• No practice appears across all 3 models. Even the most visible practices only appeared in 2 of 3 models. There is no consensus among AI platforms on who to recommend.
• No one dominates. The highest score (50/100) is lower than top scores in other industries. No single practice has achieved the kind of dominant AI recognition seen in other markets.
• Reviews are completely irrelevant. Practices with 800 reviews are invisible while those with under 200 reviews lead the visibility rankings. AI training data, not review platforms, determines recognition.
• The opportunity is massive. With so few competitors visible to AI, any practice that gains recognition now has an outsized advantage in a market where 90% of competitors are invisible.

This report does not prescribe strategies for improving AI placement. No guaranteed method exists to influence AI recommendations. However, understanding which platforms know about your practice is the essential first step.

See Your Own Visibility

This report provides a market-level view of the Denver plastic surgery industry. Your specific situation may differ.

• You could be one of the 10% that AI already recognizes
• Competitors may be visible on platforms you have not checked
• AI may describe your specialties inaccurately or reference outdated credentials

The only way to find out is to scan your own practice.