Executive Summary
We scanned 48 dental practices in Denver, Colorado across three major AI models: ChatGPT, Gemini, and Claude. The results reveal a significant gap between real-world reputation and AI awareness.
The vast majority of Denver dental practices are completely absent from AI recommendations. Of the few that do appear, only Cherry Creek Dental Spa was visible across all three models. Each model recommended a different mix of practices.
Is your practice one of them?
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Check your visibility →Methodology
This report is based on structured AI visibility scans conducted in March 2026.
- Sample: 48 dental practices in Denver, Colorado
- Sourcing: practices identified via Google Places API, deduplicated by domain and validated for active web presence
- Models tested: ChatGPT, Gemini, and Claude
- Prompts: natural-language questions about Denver dentists (see below), with no prompt manipulation or specialty modifiers
- Scoring: each practice received a visibility score (0-100) based on appearance frequency, mention quality, and cross-model consistency
The Questions We Asked AI
We used straightforward, natural-language prompts that mirror how real patients ask AI for recommendations. No optimized phrasing. No leading questions.
“Can you recommend the best dentist companies in or near Denver, Colorado? Please include company names and websites.”
“I'm comparing dentist options in the Denver, Colorado area. Who should I consider?”
“Who are the best dentist providers serving the greater Denver area? Please include company names and websites.”
Each prompt was sent to all three AI models identically. Responses were analyzed for specific practice mentions, descriptions, and recommendation context.
Overall Visibility Findings
Appearance Rate by Model Count
Of the 48 practices scanned, here is how many appeared in AI recommendations:
43 practices (90%) did not appear in any AI model's recommendations. Only 1 practices (1%) appeared consistently across all three models.
Visibility Score Distribution
Most Visible Practices
Multi-Model Disagreement
One of the most significant findings: AI models disagree on which dentists to recommend 100% of the time.
This means there is no single “AI ranking.” Each model sees a different version of reality, and patients using different AI tools are being directed to different practices.
Example: “Best dentists in Denver”
ChatGPT: Cherry Creek Dental Spa
Gemini: Cherry Creek Dental Spa, Downtown Denver Dental
Claude: Aspen Dental - Cherry Creek, Cherry Creek Dental Spa, Comfort Dental, Metropolitan Dental Care
Cherry Creek Dental Spa was the only practice from our sample visible across all three models. ChatGPT named only this one practice, while Gemini and Claude each recommended a different mix, demonstrating why checking just one model gives an incomplete picture.
Which models mention your practice?
See how ChatGPT, Gemini, and Claude each perceive your dental practice, and where you stand compared to competitors.
Run your free scan →Competitive Density
Across all scans, we detected 47 unique dental practices mentioned by at least one AI model. However, AI consistently concentrates its recommendations among a small group.
Most Frequently Recommended Practices
AI consistently recommends a small set of practices. The remaining practices are either mentioned rarely or not at all. This concentration effect means the gap between visible and invisible practices is significant.
AI’s Narrow Lens
According to Dentagraphics, there are approximately 934 general dental practices in the greater Denver metropolitan area. Across all 432 AI responses in this study, the models collectively recommended just 47 unique practice names.
AI models are aware of roughly 5% of the actual market. Even among the 47 practices AI does mention, the same handful appear repeatedly while most are named once or twice. The other 887 practices in the Denver metro are completely outside AI’s awareness.
What This Means for Denver Dentists
This data tells a clear story:
- AI is shaping patient perception. Patients increasingly use AI for healthcare provider recommendations. The practices AI mentions have an advantage in discovery.
- Invisibility means lost discovery. 90% of the practices in this study are completely absent from AI recommendations. That is a massive blind spot.
- No single model tells the full story. With a 100% disagreement rate, checking one AI tool is not enough. Your visibility varies by model.
- Visibility is not permanent. AI models update regularly. A practice visible today may not be visible next quarter. Ongoing monitoring is the only way to track this.
This report does not provide optimization advice or suggest tactics to “rank” in AI. There is no reliable way to guarantee AI placement. But knowing where you stand, and how that changes over time, is the foundation of an informed response.
See Your Own Visibility
This report provides aggregate data about the Denver dental market. Your individual results may differ.
- Your competitors may already appear in AI recommendations
- You may be visible on one model but invisible on others
- AI may describe your practice inaccurately
The only way to know is to scan your own practice.
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